AdFalcon has released a new update for Android (version 4.1.0) and iOS SDK (version 4.2.0) that implements Ad Viewability metrics.
What is ad viewability?
Ad Viewability is an increasingly recognized and desired online digital advertising measurement used to measure ‘how visible’ is the advertisement on websites or mobile applications. i.e. ad viewability tracks only impressions that can actually be seen by the user.
Benefits of Ad Viewability for Publishers?
Ad viewability is a useful measurement for advertisers to see the value of the publisher’s inventory. By understanding the types of impressions that get the highest viewability rates, publisher can distinguish their inventory and make it more lucrative for advertisers. Advertisers will pay more for high quality inventory with high viewability rates making publishers earn even higher revenue.