Android Appendix B

Native Ad Template Assets

Asset	Required	View Type	Description
AdChoices	Yes	RelativeLayout	An AdChoices icon must be displayed in your ad to enable the user to learn about interest-based advertising. The SDK will decide when it is needed to display the icon and will also handle the tap event on the view by opening an opt-out page in the browser. Parameters: The size of the view: 20×20. You must place the view on any of the four corners of the ad template; upper right hand corner is recommended.
Title	Yes – If Icon or MainAsset is not used.	TextView	String representation of the native ad, which could be the name of the product or the service being advertised. Parameters: Maximum title length. The Developer should explicitly set this value while binding the template view to the native ad asset. It is recommended that the TextView is laid out to display at least *25 characters*. Only native ads with title assets whose length is less than the requested maximum title length will be returned.
Icon	Yes – If Title or MainAsset is not used.	ImageView	A squared image that shows the icon of the product, service, brand, … etc. Parameters: Minimum width and height. The Developer should explicitly set these values while binding the template view to the native ad asset. Recommended minimum width and height of the Icon ImageView is *50×50*. Only native ads with icon assets whose width and height is greater than the requested minimum icon width and height will be returned.
MainAsset	Yes – If Title or Icon is not used.	RelativeLayout	The Native Ad main asset can be one of the below types: · Image · XHTML (HTML+JavaScript) · Video The MainAsset is a RelativeLayout which is used as a container view for the actual native ad main asset. The SDK will automatically create the adequate RelativeLayout type that match the native ad main asset. Parameters: Minimum width and height. The Developer should explicitly set these values while binding the template view to the native ad asset. The main asset RelativeLayout width and height aspect ratio should always be W/H=1.91. It is recommended to use 320×167 points. Only native ads with main assets whose width and height is greater than the requested minimum main asset width and height will be returned.
Sponsored	No	TextView	“Sponsored by” message containing the brand name of the sponsor. Parameters: Maximum sponsored length. The Developer should explicitly set this value while binding the template view to the native ad asset. It is recommended that the TextView is laid out to display at least *10 characters*.
Description	No	TextView	Descriptive text associated with the product or the service being advertised. Parameters: Maximum description length. The Developer should explicitly set this value while binding the template view to the native ad asset. It is recommended that the TextView is laid out to display at least *100 characters*.
Star Rating	No	RatingBar	Consists of five stars, which represents the rating of an app. Parameters: Minimum width and height. The Developer should explicitly set these values while binding the template view to the native ad asset. Recommended minimum width and height for the Star Rating ImageView is to follow aspect ratio of W/H=5 such as *100×20*.
Likes	No	TextView	Number of social ratings or “likes” of the product being offered to the user. Parameters: Maximum likes length. The Developer should explicitly set this value while binding the template view to the native ad asset. It is recommended that the TextView is laid out to display at least *20 characters*.
Downloads	No	TextView	Number of downloads of the product being offered to the user. Parameters: Maximum downloads length. The Developer should explicitly set this value while binding the template view to the native ad asset. It is recommended that the TextView is laid out to display at least *25 characters*.
Price	No	TextView	Price for product / app / in-app purchase. Value should include currency symbol in localized format. Parameters: Maximum price length. The Developer should explicitly set this value while binding the template view to the native ad asset. It is recommended that the TextView is laid out to display at least *20 characters*.
Sale price	No	TextView	Sale price that can be used together with price to indicate a discounted price compared to a regular price. Value should include currency symbol in localized format. Parameters: Maximum sale price length. The Developer should explicitly set this value while binding the template view to the native ad asset. It is recommended that the TextView is laid out to display at least *15 characters*.
Phone	No	TextView	Formatted string that represents the phone number. Parameters: Maximum phone length. The Developer should explicitly set this value while binding the template view to the native ad asset. It is recommended that the TextView is laid out to display at least *20 characters*.
Address	No	TextView	Address data. Parameters: Maximum address length. The Developer should explicitly set this value while binding the template view to the native ad asset. It is recommended that the TextView is laid out to display at least *100 characters*.
Description 2	No	TextView	Additional descriptive text associated with the product or service being advertised. Parameters: Maximum Address 2 length. The Developer should explicitly set this value while binding the template view to the native ad asset. It is recommended that the TextView is laid out to display at least *100 characters*.
Display URL	No	TextView	Display URL data. Parameters: Maximum display URL length. The Developer should explicitly set this value while binding the template view to the native ad asset. It is recommended that the TextView is laid out to display at least *50 characters*.
Call to action “CTA”	No	Button	Descriptive text describing a ‘call to action’ button for the destination URL such as open, register, install. Parameters: Maximum CTA length. The Developer should explicitly set this value while binding the template view to the native ad asset. It is recommended that the label of button is laid out to display at least *20 characters*.
Views	No	TextView	Number of times the ad has been viewed. Parameters: Maximum Views length. The Developer should explicitly set this value while binding the template view to the native ad asset. It is recommended that the TextView is laid out to display at least *20 characters*.

ADFNativeAdListener interface

Method

Description

public void onLoadAd(ADFNativeAd ad)

Fired when the ad is loaded successfully.

public void onFail(

ADFNativeAd ad,

ADFErrorCode errorCode,

String message)

Fired when failed to load an ad with failure message.

Parameters

ad: AdFalcon native ad

error: type of error

message: description for error

public void renderExtraData (

View view, Hashtable<Integer, String> hashtable)

This method is used to allow the app to draw any extra data assets that were not bound explicitly in the ADFAssetsBinder.

This is used if the app is willing to entirely take over the extra data display and presentation.

public void onPresentAdScreen(

ADFNativeAd ad)

Ad action has been viewed.

public void onDismissAdScreen(

ADFNativeAd ad)

Ad action has been closed.

public void onLeaveApplication()

Ad action has been viewed in another application

ADFTargetingParams class

Variable	Required	Description	Values
Language	No	A two-characters string parameter indicating Ad language	ar, en
Postal code	No	A string parameter containing the user’s postal/ZIP code	11121
Area code	No	A string parameter containing the user’s area code	06
Age	No	An integer parameter containing the user’s age	27
Keywords	No	List of keywords in comma separated format. AdFalcon’s ads selector engine will search for ads containing these keywords.	ex. sport, news, lifestyle, …etc.
Gender	No	A parameter containing the user’s gender	NONE GENDER_MALE GENDER_FEMALE
Country code	No	County code of the end user in ISO 3166-1 alpha-2 format code (two-letter code)	JO, SA …etc.
Birthdate	No	Birthdate of application user in format dd.MM.yyyy
Additional Info	No	A Map of keys and values to add additional parameters.
Location: Latitude, Longitude	No	The geolocation information of the device. The location information is divided into two double values; latitude and longitude.	35.654, 34.6598

ADFNativeAd class

Method	Description
public void setTesting(boolean test)	Used to inform AdFalcon network if your application is working in test or production mode.
public void setListener( ADFNativeAdListener listener)	Set ADFNativeAdListener.
public ADFNativeAdListener getListener()	Get ADFNativeAdListener.
public void setLogging(boolean logging)	Enable/Disable logging while loading native ad.
public boolean getLogging()	Check if logging is enabled.
public ADFNativeAdStatus getStatus()	Get status of native ad. such as loading, loaded, shown, clicked and failed.
public String getErrorMessage()	Get error message when the status is failed
public void destroy()	This method should be called either in onDestroy() method to finalize the ADFNativeAd or when you are done with the ADFNativeAd object. After calling this method the SDK will dispose the native ad.
public void loadAd( String siteID, ADFTargetingParams params, ADFAssetsBinder binder)	This method is used to load new ad.

ADFAssetsBinder.Builder class

Method	Description
public void addIconImageView (int resID, int minWidth, int minHeight)	Binds the native ad icon asset to its corresponding ImageView in the template. Params · resID: resource id of the image view in the layout. · minWidth: minimum width of icon. · minHeight: minimum height of icon.
public void addTitleTextView (int resID, int maxLen)	Binds the native ad title asset to its corresponding TextView in the template. Params · resID: resource id of the text view in your created layout. · maxLen: maximum length of title text.
public void addMainAssetRelativeLayout (int resID, int minWidth, int minHeight)	Binds the native ad main asset to its corresponding RelativeLayout in the template. The MainAsset is a RelativeLayout which is used as a container view for the actual native ad main asset which can be: Image, or XHTML (HTML+JavaScript), or Video The SDK will automatically create the adequate View type that match the native ad main asset. Params · resID: resource id of the RelativeLayout in the template. · minWidth: minimum width of the content of RelativeLayout. · minHeight: minimum height of the content of RelativeLayout.
public void addDescriptionTextView (int resID, int maxLen)	Binds the native ad description asset to its corresponding TextView in the template. Params · resID: resource id of the view in your created layout. · maxLen: maximum length of description text.
public void addStarRatingBar (int resID)	Binds the native ad rating asset to its corresponding RatingBar in the template. Params · resID: resource id of the view in your created layout.
public void addActionButton (int resID, int maxLen)	Binds the native ad button asset to its corresponding Button in the template. Params · resID: resource id of the view in your created layout. · maxLen: maximum length of action text.
public void addExtraDataTextView (int dataID, int resID, int maxLen)	Binds the native ad data asset to its corresponding TextView in the template. All extra data views are optional which means native ad can be returned even if they don’t include the requested extra data assets. Additionally, the SDK will hide any extra data view that is not included in the returned native ad. Params · dataID: data id that you want to show based on enum in ADFAssetsBinder class · resID: resource id of the view in your created layout. · maxLen: maximum length of data content.
public void addAdChoicesRelativeLayout (int resID)	An AdChoices icon must be displayed in your ad to enable the user to learn about interest-based advertising. The SDK will decide when it is needed to display the icon and will also handle the tap event on the view by opening an opt-out page in the browser. Parameters: The size of the view: 20×20. You must place the view in any one of the four corners of the ad template; upper right hand corner is recommended.
public ADFAssetsBinder build()	This method is used to build the native ad.

ADFAssetsBinder data id enum

ADFAssetsBinder data id enum defines the extra data that you want to add in your native ad.

Enum	Description
DATA_ID_SPONSORED	“Sponsored By” message containing the brand name of the sponsor.
DATA_ID_LIKES	Number of social ratings or “likes” of the product being offered to the user.
DATA_ID_DOWNLOADS	Number of downloads of the product being offered to the user.
DATA_ID_PRICE	Price for product / app / in-app purchase. Value should include currency symbol in localized format.
DATA_ID_SALEPRICE	Sale price that can be used together with price to indicate a discounted price compared to a regular price. Value should include currency symbol in localized format.
DATA_ID_PHONE	Phone number
DATA_ID_ADDRESS	Additional address text associated with the product or service being advertised
DATA_ID_DESC2	Additional descriptive text associated with the product or service being advertised
DATA_ID_DISPLAYURL	Display URL for the text ad
DATA_ID_VIEWS	Number of views of this ad

ADFNativeAdStatus enum

ADFNativeAdStatus enum defines the status of the native ad.

Enum	Description
Loading	Native ad is loading currently.
Loaded	Native ad has finished loading.
Shown	Native ad has been shown.
Failed	An error occurred while loading or showing the native ad.
Clicked	User has clicked on the native ad.

ADFErrorCode enum

ADFErrorCode Enum defines AdFalcon SDK and Ad Server error codes.

Enum	Description
GENERIC_SDK_ERROR	Error occurred in the SDK.
INTERNAL_SERVER_ERROR	Error occurred in AdFalcon server.
COMMUNICATION_ERROR	SDK cannot reach the AdFalcon server; mostly for issues related to the phone internet connection.
NO_AD_AVAILABLE	No ad is available in the AdFalcon store that meets the ad request parameters.
INVALID_PARAM	An invalid ad request parameter has been set.
MISSING_PARAM	A required ad request parameter has not been set.